摘要：Research The COVID-19 pandemic has significantly affected lives of every society. As a result of a pandemic, companies have to face the consequences and challenges associated with this situation, which also manifest in a global environment. The negatives caused by the pandemic began to appear in deglobalization trends, which required national economies to behave nationally in selected areas and seek solutions to address the negative impacts within their own possibilities. The pandemic has caused significant changes in the market, both on the part of sellers and buyers. Recently, their attention has been focused on the development of sustainability through the introduction of eco-innovation.Purpose of the article: The paper deals with selected theoretical and practical aspects of eco-innovation during a pandemic in a global environment.
