摘要：Research Sharing economy is driven by a number of factors, such as intensified application of internet and smartphones, shift towards circular economy and sustainability, and globalization. An impact of globalization processes on consumer society is expressed not only in growth of international trade or development of transnational corporations, but also in change of cultural and communication patterns, specifically regarding change in attitudes towards ownership.Purpose of the article: The goal of the research is to evaluate consumers’ perception of a sharing economy. The current research continues the previous studies conducted by the authors but focuses on reasons for consumers’ negative attitude towards sharing economy.
