摘要：The paper deals with the the development of a specific company’s stock price time series. The aim of the paper is to use the time series method for a detailed analysis and evaluation of the development of Apple Inc. stock prices. Daily data from 2000 to 2020, daily data from the period of the economic crisis between 2007 and 2009 and daily data from the Covid-19 pandemic period from March 2020 to the end of the same year are used. The data, from the period of 2000 - 2020 show a gradual increase in Apple’s stock prices. The most common factor leading to the increase in stock prices is the launch of a new product or service on the global market. On the contrary, the reason for the decline in stock prices is customer dissatisfaction, the excess of demand over supply, or the political situation. The analysis of time series for the period of the economic crisis points to the fact that thanks to the development, innovation and constant introduction of new products into the market, the company was not significantly affected by the crisis and neither were stock prices. Naturally, there were some fluctuations in prices, but at the end of 2009, the company even reached the highest stock prices in its history to date. The analysis of time series during the global pandemic of Covid-19 shows a steady rise in stock prices. Currently, the company sells more and more products and introduces new services that help us work, study or entertain ourselves in these difficult times, in the safety of our homes.
