摘要：From the point of view of the theory of social systems, culture is rather a wide field of possibilities that are revealed in human communication. This is our main initial methodological position, which in the future we recommend for use in socio-economic and humanitarian studies not so much in the regime of a rigid method that formats research, but as a cross-cutting value and ideological setting. Communication, as a message, can always give a different meaning to a report, but this is immediately apparent in social relationships. What does not work in such cases is the principle of communication, namely the difference between information and a message, which gives the message itself the character of an event that requires a reaction. It is at the level of intimate social relations, where the fundamental dependence of the realization of social freedom in the external social instance is manifested – even if it is a loved person. While multifunctional itself, morality can limit the scope of a functional specification. In this case, social interpenetration cannot be distinguished without taking into account interhuman relations. In addition, morality imposes its own limitations on the sphere of intimate relationships. After all, it is also impossible to deepen between people if it is associated with public morality. The model of a unified and standardized world (single and uniform) is being replaced by new concepts of globalization, containing the idea of preserving cultural diversity in people’s lives.
