文章基本信息
- 标题:The “5th p” in marketing: corporate political activity and firm performance (an exploratory study of U.S. firms in the global marketplace)
- 本地全文:下载
- 作者:Bruce D. Keillor ; William Hauser ; Courtney K. Dannemiller 等
- 期刊名称:Innovative Marketing
- 印刷版ISSN:1814-2427
- 电子版ISSN:1816-6326
- 出版年度:2009
- 卷号:5
- 期号:3
- 语种:English
- 出版社:LLC "CPC "Business Perspectives"