摘要：This paper conducts an in-depth study and analysis of the preservation of ancient village heritage and the restructuring and optimization of cultural industries in western Guangdong in the context of the current “Internet+.” This study is problem-oriented and aims to improve the common rural environment in the less developed areas of western Guangdong from the perspective of sustainable development. This study conducts an objective investigation and understanding of villages, combining contemporary methods and techniques of quantitative analysis. This study aims to understand the regular characteristics of the evolution of the settlement space itself based on the characteristics of the interaction between the settlement space itself, especially with the local natural ecology and human society, to explore the localized decision making of the village settlement space, and to propose a specific and operable systematic approach from macro to micro, an approach that focuses on the village settlements established. This approach focuses on the optimization of the existing pattern, architecture, and surrounding vernacular landscape of rural settlements and is a critical inheritance based on the existing spatial pattern, emphasizing the coordination and unity of multiple factors related to the settlement space. Combining the background of the era of “Internet+” and the actual situation of the development of tourism in ancient villages in western Guangdong, a marketing 4Ps combination strategy suitable for the development of tourism in ancient villages in western Guangdong was formulated. The flexible and diverse forms of operation also determine the independence of the villagers in the distribution of benefits. The villagers take the family as the unit of self-employment, and the distribution of benefits is distributed by the villagers themselves within the family. The product strategy, product pricing strategy, marketing channels, and promotion strategy of “Internet+ rural tourism” are formulated. A study on the cultural renewal strategy of the Nanchang community in the context of rural revitalization strategy. Based on clarifying the idea of cultural renewal, the principles of cultural renewal are proposed based on the strategic planning of rural revitalization: the principle of overall protection and development, the principle of restoring the old as the old, and the principle of regional linkage renewal. Based on the conservation plan of the Nanchang community, the scope of its conservation and conservation framework is sorted out, and the cultural renewal strategy of the Nanchang community is elaborated in four aspects: optimization of the overall layout of the village, enhancement of public space, improvement of key buildings and living heritage of intangible cultural heritage.
