期刊名称：International Journal of Social Science Research and Review
电子版ISSN：2700-2497
出版年度：2022
卷号：5
期号：3
DOI：10.47814/ijssrr.v5i3.227
语种：English
出版社：International Journal of Social Science Research and Review
摘要：The covid-19 pandemic has significantly impacted global tourism, including changes in tourists who prefer natural tourism activities. River resources in Sukabumi city can be developed into river-based special interest tourism (SIT) following current market preferences. However, the development of river-based SIT products in Sukabumi city has not been optimally explored. This article examines the strategy of developing river-based special interest tourism in Sukabumi City as a research destination through descriptive-qualitative methods. SWOT analysis is applied in-field data processing resulting from observation activities, interviews, and literature studies. The research developed river-based special interest tourism in Sukabumi city through a selection of activities developed, namely rafting, river tubing, and body rafting with productive age target markets in Sukabumi, Jabodetabek, and Bandung Raya areas. The results of this study could be alternative supporting information for tourism actors in Sukabumi and Indonesia, especially in the development of special interest tourism.
