摘要：Coronavirus’ disruption to normalcy shows signs the fashion industry is changing in a way that will disrupt the trend cycle for fashion and consumer products. Production slowed in January 2020 due to supply chain strains, the globe shut down and stay-at-home orders kept fashion weeks from happening. Brands reflected on their previous calendars and extensive multi-season line releases creating a call from industry to slow down the fashion calendar and push towards key shows, focusing on impact over filling the calendar. Additionally, consumer conscious has changed in the course of 2020. Social justice, political activism, and human existence are impacting personal expression in the mass market. Consumers are not focusing on whether their aesthetics are on-trend and instead are ranging from flamboyance to practically. Fashion went digital, rooted in trend expression moving to social media. Combined with the fashion industry’s call to slow down, it is expected that there will be long term changes to the trend cycle. This paper begins by investigating decreased production and shifted consumer conscious will lead to a lasting slowed diffusion of innovation curve; then uses methods of aesthetic trend forecasting to dive into the aesthetic consumer foci after of 2021.
