期刊名称：International Journal of Innovation in Management, Economics and Social Sciences
电子版ISSN：2783-2678
出版年度：2021
卷号：1
期号：1
DOI：10.52547/ijimes.1.1.45
语种：English
出版社：ISNet
摘要：Purpose: Today's businesses, especially in Iran, face many factors and challenges, one of which is uncertainty in inputs and laws and regulations. Especially in the current situation and with the development of e-commerce on the one hand and on the other hand despite critical conditions such as COVID-19, the purpose of this article is a comparison between businesses with the study of hypermarkets and net markets. Methodology: This research is a descriptive-analytical type that after explaining the goals and components of organizational business using library resources and Internet search, interviews and questionnaires, from a multi-criteria decision approach and fuzzy logic for effective analysis The implications of organizational business are exploited. Two areas of physical retail businesses such as hypermarkets and virtual ones such as net markets have been compared and analyzed. The necessary decisions for the activities of these businesses are inferred using the principle-based principles of fuzzy systems. Findings: The result of the research has been that due to the capabilities of the development of net markets such as the effective use of information technology and experts, their comprehensive development and growth in the future is more realistic that The ability to extend this to other areas of virtual business. Especially in spite of critical conditions such as the spread of pandemics, the popularity of using net markets has increased. Originality/Value: The virtual and internet business platform has not yet been significantly developed in Iran. The most important approach in this study is to examine the components of business in Iran and a comparative study to change attitudes toward e-business.
