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  • 标题:Application of Project Management in Creative Industry
  • 本地全文:下载
  • 作者:Dejan Petrović ; Vesna Milićević ; Adam Sofronijević
  • 期刊名称:European Project Management Journal
  • 电子版ISSN:2560-4961
  • 出版年度:2017
  • 卷号:7
  • 期号:2
  • 页码:59-66
  • 语种:English
  • 出版社:Serbian Project Management Association - IPMA Serbia
  • 摘要:The paper discusses the current relationship between creativity, economy and the ability to manage the projects in the creative industry. The focus is on contemporary tendencies in the creative economy and its implications for the business success of enterprises and development of companies and economy. Realization of projects in creative industries is especially reflected upon, having in mind their global variety, economic importance, and perspectives for improvement of business performance in the future. The last part of the paper analyzes the different approaches to project management in the creative industry.
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