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文章基本信息

  • 标题:Blended Learning Strategies for Advertising Design Studies
  • 本地全文:下载
  • 作者:Gladys Lam Wai Ling
  • 期刊名称:Cubic Journal
  • 电子版ISSN:2589-7101
  • 出版年度:2021
  • 卷号:4
  • 期号:4
  • DOI:10.31182/cubic.2021.4.037
  • 语种:English
  • 出版社:Jap Sam Books
  • 摘要:Technological developments have brought profound challenges to design education. To understand how design educators adapt to new technological directions, this article examines student feedback from advertising design courses that apply blended learning approaches. This study identified three blended learning strategies conducive to meaningful learning: timely and meaningful feedback; engagement with real world tasks; and support from expert tutors. This article also discusses potential resistance and challenges in implementing instruction in blended technological environments.
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