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文章基本信息

  • 标题:Incentives for Quality over Time - The Case of Facebook Applications
  • 本地全文:下载
  • 作者:Jörg Claussen ; Tobias Kretschmer ; Philip Mayrhofer
  • 期刊名称:CEP Discussion Paper
  • 出版年度:2012
  • 卷号:2012
  • 语种:English
  • 出版社:Centre for Economic Performance
  • 摘要:We study the market for applications on Facebook, the dominant platform for social networking and make use of a rule change by Facebook by which high-quality applications were rewarded with further opportunities to engage users. We find that the change led to quality being a more important driver of usage while sheer network size became less important. Further, we find that update frequency helps applications maintain higher usage, while generally usage of Facebook applications declines less rapidly with age.
  • 关键词:usage intensity;social media;platform management;two-sided markets
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