出版社：Grupo de Pesquisa Metodologias em Ensino e Aprendizagem em Ciências
摘要：The aim of this work was to analyze the consumption profile of goat milk and derivatives in Brazil. This research was carried out between July and August 2021, consisting of 823 interviews. Simple random sampling was used, through a structured questionnaire, consisting of 20 questions that cover socio-cultural aspects that contribute to characterize the profile of consumers. The information collected in each questionnaire was tabulated and presented as a percentage using the Excel software. Females, with 61.5% of those surveyed, are characterized as the predominant profile of the sample. It is known that the number of members that make up the family can influence the amount consumed of a given product. When asked about the acceptability of this product, about 43.4% of the participants stated that they would certainly consume goat's milk and its derivatives, 26.10% would probably consume it and 22.10% would perhaps consume it. In this research, when questioning the knowledge and consumption of goat's milk and its derivatives, 57.2% of these reported consuming and/or having already consumed goat's milk. When asked about the need for greater dissemination and marketing of products from goat's milk, 97.20% believe that there should be more and better work in this segment. As a determining factor when purchasing the product, quality is the predominant variable, with 66.22%. It is concluded that the analysis of the consumer profile is a relevant tool, as it elucidates factors that influence the consumption or not of a particular product.
