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  • 标题:A importancia do marketing e da administrao para consultórios odontológicos
  • 本地全文:下载
  • 作者:Maria Aparecida Lucena de Oliveira Motta ; Herrison Félix Valeriano Silva ; Rafaella Bastos Leite
  • 期刊名称:Research, Society and Development
  • 电子版ISSN:2525-3409
  • 出版年度:2021
  • 卷号:10
  • 期号:6
  • 页码:1-11
  • DOI:10.33448/rsd-v10i6.15858
  • 语种:English
  • 出版社:Grupo de Pesquisa Metodologias em Ensino e Aprendizagem em Ciências
  • 摘要:This paper aims to discuss how marketing (which has gained a lot of importance in the digital environment in recent years) can improve the company's image, when done well and respecting dental ethics, and explaining about the management of dental clinics - since organization of documents, respect for schedules and cost control leads to greater excellence, in addition to reducing expenses and mitigating risks -, thus finding solutions with the purpose of boosting the performance of establishments. This is a literature review, where an electronic search for publications was carried out in the PubMed, Lilacs and Scielo database, using the following keywords, obtained according to the Medical SubjectHeadings (MeSH): dentistry, marketing and management, with the Boolean operator “AND”; 7 papers were selected. It is concluded that it is essential that undergraduate courses in dentistry adopt more effective models on the non-technical subject for the training of new professionals, which will improve the quality of services provided and will enable greater chances of professional and financial success for the company.
  • 关键词:Dentistry;Marketing;Management.
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