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  • 标题:O impacto da pandemia SARS-CoV-2 no marketing da enfermagem: uma reviso integrativa
  • 本地全文:下载
  • 作者:Marcos José Vilchez David ; Juliana Lana Querino de Oliveira ; Maria Virginia Godoy da Silva
  • 期刊名称:Research, Society and Development
  • 电子版ISSN:2525-3409
  • 出版年度:2022
  • 卷号:11
  • 期号:3
  • 页码:1-9
  • DOI:10.33448/rsd-v11i3.26478
  • 语种:English
  • 出版社:Grupo de Pesquisa Metodologias em Ensino e Aprendizagem em Ciências
  • 摘要:The SARS-Cov-2 pandemic has haunted the planet since the year 2020, decimating thousands of people around the world. This moment could be propitious for the world to recognize the value of health professionals, nurses and Nursing. Objective: To analyze scientific productions on the impact of the SARS-Cov-2 pandemic on Nursing marketing. Methodology: Integrative literature review, according to the PICo strategy and procedures defined by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). Databases consulted: Assia_Coronavirus; VHL; CINAHIL; base; PubMed; SciELO; Scopus and WOS. Results: Eleven studies were selected for analysis. Nursing gained the spotlight for its performance. Nursing professionals had little access to adequate Personal Protective Equipment (PPE); there was a lack of appropriate spaces and resources for assistance and an undersizing of the teams. Brazil led the world ranking of deaths of nursing professionals. The non-recognition of the power of the profession; high working hours, low wages, result in the devaluation of the work of the nurse itself Conclusion: During the SARS-CoV-2 pandemic, Nursing was on the front line, which allowed, in a way, greater professional visibility. The unfavorable working conditions, low wages and other challenges faced by nursing professionals indicate that the profession still lacks recognition and that efforts for favorable marketing need to be made.
  • 关键词:Nursing;Marketing;SARS-CoV-2;Pandemic.
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