出版社：Grupo de Pesquisa Metodologias em Ensino e Aprendizagem em Ciências
摘要：There has been a significant increase in new constructs involving the happiness and well-being of employees in companies and there are growing studies that prove that valuing employees is fundamental to the success of organizations, becoming a distinctive competitiveness factor. Furthermore, internal marketing is a recent approach that needs to be more intensified in organizations and implies approaching the employee as the first customer of an organization. It was carried out a case study of Organizational Happiness (FO) and Quality of Life at Work (QLW) in a jewelry industry, aiming to implement an Internal Marketing diagnosis. A questionnaire was constructed, integrating the scale of the Happiness Works project and items to measure QLW based on Walton, applied to a sample of 56 employees. As for the results: (a) moderate levels of FO were observed, tending to be happier in the Happiness in the Job dimension than in the Happiness in the Organization dimension; (b) the employees were not happy with the Remuneration and were quite happy with the Organization's objectives; (c) the greater the number of children, the lower the satisfaction with remuneration; (d) the fewer qualifications they had, the lower the satisfaction with intrapreneurship and the job objectives; and (e) the higher the qualifications, the greater the satisfaction with the QLW. This paper ends with contributions to the company’s organizational development and approaches to promoting organizational happiness.
关键词：Organizational Happiness;Quality of Life at Work;Internal Marketing;Human resources management.
