期刊名称：Journal of Studies in Social Sciences and Humanities
电子版ISSN：2413-9270
出版年度：2017
卷号：3
期号：4
页码：90-98
语种：English
出版社：International Educational and Social Sciences Association (IESSA)
摘要：Women entrepreneurship is of recent origin although it is worldwide accepted as an economic lynchpin. Women in developing countries like Zimbabwe tend to gain from street entrepreneurship. The present study attempted to document motivational factors, which drive women entrepreneurs to engage in street entrepreneurship. Literature is abound with studies on women entrepreneurs but little attention given on the study of why women engage in street entrepreneurship in Masvingo Urban of Zimbabwe. Of recent literature indicated that street entrepreneurship is becoming a key manifestation in many urban cities in developing countries. It is becoming a growing sector of the small-scale entrepreneurs. The present study was premised in the qualitative research paradigm and adopted a case study research design. Qualitative study provided an opportunity to describe intangible aspects about people’s experiences to get meanings of their experiences. A purposive sample was used to generate data through interviews. To generate rich data for the study key informants were targeted. Results of the study showed that although there are innumerable factors that can drive women entrepreneurs to engage in street entrepreneurship, most dominant were that women could be driven by negative push factors such as loss of formal employment culminating to low income inflows to the family, passion for entrepreneurship and adequately capitalised. In recommendation, there is need for the government to support street entrepreneurship as it gives an alternative kind of employment to the women entrepreneurs. In addition, it is imperative to make policies that cater for the training of the women entrepreneurs in aspects of basic business management.
