文章基本信息
- 标题:Consumer attitudes towards brands in times of great price sensitivity. Four case studies
- 本地全文:下载
- 作者:Josep-Francesc Valls ; María José Andrade ; Raquel Arribas 等
- 期刊名称:Innovative Marketing
- 印刷版ISSN:1814-2427
- 电子版ISSN:1816-6326
- 出版年度:2011
- 卷号:7
- 期号:2
- 语种:English
- 出版社:LLC "CPC "Business Perspectives"