期刊名称：Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
印刷版ISSN：2734-9314
电子版ISSN：2734-9586
出版年度：2015
卷号：5
期号：1
页码：77-90
DOI：10.46223/HCMCOUJS.econ.en.5.1.76.2015
语种：English
出版社：HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE
摘要：The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.
