摘要：The processes of globalization have divided the world into two parts: rich countries of the North and the poor South. One of the methods of measurement of social and economic development levels of countries is HDI, which was developed by the United Nations. The countries of the Visegrad Group include economically developed countries characterized by a high standard of living. The objectives of this study are: analysis of the Fair Trade phenomenon on a global scale, in the V4 countries, comparison with selected European Union countries and an attempt to develop recommendations for the Visegrad Group countries in the development of Fair Trade. We can distinguish three basic concepts of Fair Trade: an alternative movement, the liberalization of the access to the markets of rich countries and buying products from producers in poor countries on terms that are more favorable than free-market terms, and the marketing of those products in developed countries. A long-term sustainable development, building competitive advantage inscribed in the process of social dialogue are becoming the purpose of the twenty-first century business. The Fair Trade movement is one of the components of the discussed processes. The development of cooperation of the V4 countries in the mentioned area can result in finding a solution to problems connected with illegal labor migration which is taking place increasingly in the EU.
