摘要：Nowadays, the cosmetic industry is developing very quickly. Manyinventions occur mainly in France, but also in other parts of the worldas in South Korea. It is undeniable that South Korea being the 10thlargest market in the world produces varieties of cosmetic brandsknown worldwide. The beauty routine that is called "10 steps of skincare" is introduced by this country and become the new inspirationamong women. This study focuses specifically on the image of theFrench brand in Korean cosmetics. Indeed, the brand of a cosmetic isreally relevant to promote its image with partners and customers. Italso associates with the culture of a country of origin. France as acountry with large beauty products market influences the selection ofbrands in Korean cosmetics. Some Korean beauty products use Frenchin their brands. It is considered that the superiority of the Frenchlanguage can enhance the value of a cosmetic brand. These brandsalso express the similarity between South Korea and France, theconcept of natural cosmetics.
