出版社：Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Bung Hatta
摘要：Internet memes refer to memes that are spread through the Internet, from person to person via social networks, blogs, direct email, or news sources. The main purpose of internet memes are for humorous or to entertain the readers. However, not all people can easily interpret a meme. This phenomenon appears to be the case because several internet memes contain implied meaning or implicature due to the limited caption available and the picture it brings which has its own character and representation. The purpose of this research is to describe the implicature in the internet memes by using Grice's theory in the perspective semiotics and pragmatics due to all of contexts, symbol, icon, and index in the memes influence the interpretation of the implied meaning and the intention. In this analysis, the writers uses qualitative method. The data were taken from the three meme websites: 9gag.com, knowyourmeme.com and memecenter.com. The data collected have been completely analyzed based on the research questions. The results show the most dominant memes spread of using conventional implicature. There are six categories found based on its idea and representation; they are (1) masculinity, (2) personal experience, (3) loneliness, (4) social events, (5) false analogy and (6) sarcasm. Then, there are at least two contexts that influence the implication of each meme, and the most dominant influence is the social contexts.
