期刊名称：Athens Journal of Mass Media and Communications
电子版ISSN：2407-9499
出版年度：2019
卷号：5
期号：1
页码：35-50
DOI：10.30958/ajmmc.5-1-3
语种：English
出版社：Athens Institute for Education and Research
摘要：360° videos allow the recipient to freely select a section of an image within a spherical spatial construction. In the presented study we will analyze two chosen 360° spots from the automotive industry of the brands BMW and VW initially regarding their 360° "storytelling" side. In the next step we will depict the reception behavior of the subject group according to their head movements, compare these to each storytelling approach and finally discuss them regarding the background of the reception experience.
