摘要：Farmer group-based seed production can support the provision of quality seed in areas according to consumer preferences. The purpose of the study was to determine the role of the Seed Self-sufficiency Village (SSV) in providing and accelerating the adoption of new high-yielding varieties of rice. This study used primary data from the assistance of the SSV Field School Model, which was carried out in the Gangsa I Farmers Group, Jatitengah Village, Jatitujuh Subdistrict, Majalengka Regency, West Java. Data on seed production by farmer group-based seed production obtained during 2016-2019 included data on the development of the number of breeders, production areas, production capacity, number of seed marketing partners and consumer preferences for new varieties produced. The data and information obtained were describe descriptively, while the data on consumer preferences for varieties were analyzed using the Friedman test. The results showed that the development of SSV in Majalengka in 2016-2019 showed a remarkable achievement based on the development of seed production businesses, consumer preferences, seed marketing partnership, and seed distribution parameters. The SSV supported provision of quality seeds of new superior varieties in areas according to consumer preferences. It can support accelerating the adoption of high-yielding varieties of rice.
