摘要：Digital transformation and COVID-19 pandemics have changed human behaviour in their interactions. Virtual communication has become a new behaviour in this era. Indonesia Coffee and Cocoa Research Institute (ICCRI) held Puslitkoka Webinar Series as part of digital transformation in the dissemination. This research discusses the effectiveness of virtual learning through webinars for disseminating coffee and cocoa innovation and technologies. This research applied a purposive method to the participants of the Puslitkoka Webinar Series. Data collection was conducted from February until May 2021 by a survey with 241 respondents. The research result showed that: 1) expectation attribute was 87.82%, meaning met their expectation, 2) the satisfaction attribute was very good (90.79%), 3) the attributes of the participants' desire to take part in the next webinar is great desire (93.03%), 4) participants were very eagerly (87.88%) to share webinar to their colleagues, 5) participants were very eagerly (91.12%) to recommend the webinar to their colleagues, 6) participants were very interested (90.46%) in participating in technology dissemination activities through webinars, and 7) participants' interest in technology dissemination directly (face-to-face) was lower than interest in webinars, but was still very interested (83.65%). Puslitkoka Webinar Series as a hub of coffee and cocoa dissemination.
