摘要：The aims of this assessment are to determine the type of KUB chicken agribusiness and feasibility of its business in household scale. The assessment was carried out from November to December 2020 using a survey method. Data were collected by using structured questionnaires to 133 KUB chicken farmers in East Java. Data were analyzed descriptively, using tabulation methods for understanding farming conditions and R/C ratio analysis for knowing economic feasibility. The results showed that there were many types of businesses run by KUB chicken farmers in East Java, namely day old chicks (DOC) production 29%, meat production 29 %, consumption egg production 19%, and others are hatching eggs and pullet productions. Farming population capacity was more than 100 (30.5%), 50-100 chickens (35.9%) and less than 50 chickens (33.6%). The highest business feasibility was in the type of breeding business for DOC production with an R/C ratio of 2.12, and the lowest was in egg production and meat production with R/C ratio of 1.16. It can be concluded that the main type of business that has a high value of business feasibility in the household scale KUB chicken farm in East Java is the nursery to produce DOC.
