摘要:Cooperatives are one of the supporting sectors for the economy based on a people's economy. Therefore, cooperatives can function well, if there is the institutional strengthening of cooperatives in them, especially regarding seaweed cooperative institutions. The purpose of this study was to determine the potential and strategies for strengthening seaweed business institutions through cooperatives. The method was using qualitative approach method using SWOT analysis. The results of this study indicate that the potential for strengthening the economic institutions of seaweed farmers through cooperatives is quite large through the main strategies: Increasing the quantity & quality of production through increasing the area of seaweed cultivation; Developing partnership; Capital accumulation through the addition of cooperative members; implementing innovation; and implementing priority scale.