摘要：In the 21st century, the world is faced with COVID-19 global pandemic that has had wide-ranging health, social, food, and economic negative impacts throughout the world and also in Indonesia due to the cessation of the mobility of most people and economic engines. The creative empowers the community based on innovation and creativity proven and is one of the pillars of disaster risk reduction recovering the social and economic impact of COVID-19 in the community. The method used is an ethnographic approach starting from the collection of literature sources and supported by field data. The results show that the concept of the creative economy is creative ideas developed by humans supported by the use of technology to produce innovative products and cultures, having regional imagery but are globally competitive and can ultimately provide value to the national economy. Intellectual actors included are not only academics but also include industry players, pioneers, figures in the arts, culture, and sciences who have a role in providing creative ideas, innovations in the creative industry. The result is a triplex helix model in mitigating the effect of the covid19 disaster by connecting intellectuals, businesses, and the government in a creative economic structure.
