摘要：In this article, we are shining lights on the ecological transition, as a switch from a societal model that prioritizes economic growth towards a model that supports environmental sustainability as well economic prosperity at the same time. We will develop, in an approach foresight, which highlights all the dimensions influencing the role of each individual with respect to his behavior and ecological responsibility. This paper will also identify the determinants of consumer’s ecological behavior in the Moroccan context. It aims to describe a consumer's ecological behavior by taking a responsible decision that guarantees its social responsibility. The innovative benefit of our perception is to integrate the ecological aspect into the dimensions chosen in order to define and further explain a responsible ecological behavior.
