期刊名称：Asian Journal of Agricultural Extension, Economics & Sociology
电子版ISSN：2320-7027
出版年度：2021
卷号：39
期号：10
页码：437-443
DOI：10.9734/ajaees/2021/v39i1030711
语种：English
出版社：Sciencedomain International
摘要：The purpose of this research is to identify the factors influencing purchase intention of natural perfumes and also aims at designing promotional strategies for natural perfumes. This study was examined through an online survey administered to the perfume buyers. Multiple regression was used to analyze the data. Results show that the demographic variables (education and annual family income), scheme characteristics, perceived quality, subjective norms and habit of using perfumes significantly influence and had an impact on purchase intention of natural perfumes. The purchase intention and its relationship with the buying behavior or purchase decision could be examined in the future research.
