期刊名称：Asian Journal of Agricultural Extension, Economics & Sociology
电子版ISSN：2320-7027
出版年度：2021
卷号：39
期号：10
页码：358-368
DOI：10.9734/ajaees/2021/v39i1030702
语种：English
出版社：Sciencedomain International
摘要：The banking industry serves as the backbone of any country’s modern economy. So, country’s economic development is mainly based on the banking sector growth. The developments in information technology field positively impact the banking sector’s growth. The main aim of this study is to identify the factors that positively influence the customers to use digital banking services. Based on convenient sampling technique, 120 sample respondents were interviewed in the western zone of TamilNadu (Coimbatore, Namakkal). Factor analysis has been applied to identify the factors that influence the customers to use digital banking services. Some of the factors like actual use of digital banking services, attitude, perceived security, perceived price highly influenced the customers to use digital banking services.
