期刊名称：Asian Journal of Agricultural Extension, Economics & Sociology
电子版ISSN：2320-7027
出版年度：2022
卷号：40
期号：8
页码：281-287
DOI：10.9734/ajaees/2022/v40i830966
语种：English
出版社：Sciencedomain International
摘要：The study aimed to examine various factors influencing the purchase decision of respondents about meat products through online-based platforms. Primary data has been collected from 100 respondents through interviews using a well-structured questionnaire from various zones of Coimbatore district in Tamil Nadu. Factor analysis is used to know a clear picture of major influencing factors used as a deciding parameter for the purchase of meat products through online-based platforms. From the study, the respondents are nowadays shifting to online purchasing of meat products because of their working patterns, and some factors like saving time & effort, convenience, COVID-19 pandemic situation, etc. also influence their decision of meat purchase.
