期刊名称：Australian Journal of Business and Management Research
电子版ISSN：1839-0846
出版年度：2015
卷号：4
期号：9
页码：14-21
DOI：10.52283/NSWRCA.AJBMR.20150409A03
语种：English
出版社：New South Wales Research Centre Australia (NSWRCA)
摘要：Now a days, Organizations are becoming conscious towards thepractice of Employer Branding. Organization have observed that with the help of Employer Branding, the best talent can be attracted, retained and motivated from the market. Employer Branding is a HR marketing strategy which communicates the goodwill or reputation of the organization to current and prospective employees, stakeholders and their clients. This practice reflects the all complete employment experience about the organization with the arrival of grueling competition between the organization to attract and hire the best talent and work with them, provide Wow factor to the existing and potential customers, the concept of employer branding becomes an aspect of supreme importance. Today’s HR professionals spending their time trying to understand that, how can make their organization unique from the other organizations as well develop a sense among the existing and prospective employees that it is a ‘Great place to work’. This paper aimed for examination of the literature discovered the necessity for employer branding factor determination and contextualization of employer branding models – resulting in the projected model during this study supported the theoretical findings within the literature.
