期刊名称：Australian Journal of Business and Management Research
电子版ISSN：1839-0846
出版年度：2015
卷号：5
期号：3
页码：48-59
DOI：10.52283/NSWRCA.AJBMR.20150503A05
语种：English
出版社：New South Wales Research Centre Australia (NSWRCA)
摘要：The objective of this study was to examine what are the factors that affect the attitude of consumers towards luxury fashion goods and its impact on their purchase intention. Data was collected through questionnaires and 112 respondents were included in study. Regression analysis was applied and the results showed that Social Comparison is found to have a positive relationship with the attitude towards the purchasing luxury fashion goods, whereas, Materialism and Fashion Innovativeness are not found to have the positive relationship with attitude towards purchasing luxury fashion goods. There is also no relationship between attitude and purchase intention of customers regarding luxury fashion consumption. The findings of this study have various managerial and practical implications which are further discussed. Limitations of this study are also discussed.
