期刊名称：Australian Journal of Business and Management Research
电子版ISSN：1839-0846
出版年度：2018
卷号：5
期号：9
页码：15-25
DOI：10.52283/NSWRCA.AJBMR.20180509A02
语种：English
出版社：New South Wales Research Centre Australia (NSWRCA)
摘要：This study has two subjects, one is the design of a pregnancy simulation dress, and the other is the service design for visitors to wear the pregnancy simulation dress in a tourism factory. The core issues of this study are people-oriented social design and experiential value. The case study approach is adopted and an experiential product simulating pregnancy is provided in the setting of a tourism factory. The setting, products and experience are observed as a whole, and the research perspective is based on the transformation process of emotional design and cultural design, which is the basis for deconstructing the design of the pregnancy simulation dress. A service blueprint is used to examine the case’s experiential service design, which is used as an example of experience planning that applies social design to commercial services. Research conclusions summarize and analyze design, marketing, service, and management aspects, hoping to further extend the social value of enterprises and social education work.
