摘要：The objective of this work is to examine, through an exploratory study of 20 consumers, the variables that influence the choice of small retail formats. Although some of them are partly to mostly mobilized in the works that have previously studied the subject, other factors that determine consumer orientation small retail formats rather than to other distribution formats were identified. Buying on credit is one of the main variables identified through this study, small businesses therefore an alternative for low-income consumers in a context where poverty invaded the world.
