摘要：In this study the impacts of ambidexterity (derived from the explorative and exploitative innovation strategies) and generative learning on new product performance has been examined considering the contingent manner under competition. Data was collected from manufacturing organizations in Adana Area, a major industrial and agricultural region of Turkey. Survey respondents were mid- level and top managers (n= 150). It has been used descriptive statistic, correlation and regression analysis as data analyzing methods. Our findings reveal that ambidexterity and generative learning affect new product performance and the competitive intensity plays a significant role in those relationships.
