摘要：This article aims to present personalized sales techniques according to the features of a dominant quadrant that belongs to each human being. Concepts and clarifications to aid sales representatives in their day-to-day sales processes. Vast theoretical material was used to accomplish this aim. A range of authors on Relationship Marketing, Sales techniques and Emotional Intelligence. In order to complete the content, a questionnaire was used to demonstrate the need of self-awareness, from the salesperson point of view, before applying the proposed sales technique. The motivation for this article was the perceived need for new sales tools and techniques aiming to improve the relationship with the customer, getting to know him even more and, as a consequence, increase sales.
