出版社：Canadian Academy of Oriental and Occidental Culture
摘要：As a significant carrier of culture and cultural products, the Internet plays a significant role in cross-cultural transmission. Within the framework of Soft Power theory, the phenomenon of cross-cultural transmission on the Internet is analyzed, and further study of its causes are conducted. Culture has become a prominent element of soft power. With globalization and consumerism as the context, cultural industry flourishes. Meanwhile, the Internet develops exponentially, becomes a powerful agent between culture and economy and performs as the frontier of cultural soft power in cross-cultural transmission.
