期刊名称：Journal of Economics and Sustainable Development
印刷版ISSN：2222-2855
电子版ISSN：2222-2855
出版年度：2021
卷号：12
期号：22
页码：68-72
DOI：10.7176/JESD/12-22-08
语种：English
出版社：The International Institute for Science, Technology and Education (IISTE)
摘要：The present study aims to investigate the linkage of entrepreneurial motivation on marketing performance SME at the Covid-19 Pandemic. The study has been conducted through descriptive quantitative method. The questionnaire of the study developed to investigate entrepreneurial motivation and marketing performance, this survey to 169 entrepreneurs food and beverage have been selected as the sample. Data analysis was carried out using the statistical program package PLS version 19. The results of the study indicate that there is a direct and positive significant relationship between entrepreneurial motivation and marketing performance. Of the dimensions of entreprenerial motivation, self efficacy, creativity and innovation, need achievement, and future oriented is able to produce marketing performance. Conclusions of this research is mindset and strategic thinking positive can tolerate business problems and market share are increased..
