摘要：Micro, Small and Medium Enterprise (MSMEs) are key contributors to wealth creation and economic development of a country. Yet measuring their performance has been a challenge for researchers, data collectors and the policy makers. Non availability of structured historical data, virtual absence of regulatory filing, widespread under reporting of financial performance to avoid taxes and thick veil of secrecy on every bit of their information is a global phenomenon with MSME. Past research has experimented with various objective and subjective measures of organizational performance some of which were necessitated by non availability of accounting data. The present qualitative study, apart from putting MSME’s contribution to the economic growth and corporate tax avoidance in perspective, deals with social and cultural mindset of small entrepreneurs in India. Multiple lines of enquiry like subjective indicators of performance measurement, non-intrusive techniques for on the spot assessment and cross verification with data available in the public domain were used to validate the findings. Study intends to meet the growing need for alternate tools and techniques to measure MSME performance. Further research in developing a comprehensive rubric of subjective measures for organizational performance is suggested.
