首页    期刊浏览 2024年09月21日 星期六
登录注册

文章基本信息

  • 标题:PREFERENSI GENERASI MILENIAL DALAM MENGGUNAKAN E-WALLET DI KOTA DENPASAR
  • 本地全文:下载
  • 作者:Ni Made Ayu Mila Paramitha ; Luh Putu Mahyuni
  • 期刊名称:E-Jurnal Ekonomi dan Bisnis Universitas Udayana
  • 出版年度:2022
  • 卷号:11
  • 期号:5
  • 页码:583-592
  • DOI:10.24843/EEB.2022.v11.i05.p08
  • 语种:Indonesian
  • 出版社:E-Jurnal Ekonomi dan Bisnis Universitas Udayana
  • 摘要:This study aims to empirically test the influence of perceived ease of use, perceived usefulness, and perceived risk on millenial’s interest in e-wallet usage. Technology acceptance model was applied as a theoretical framework to investigate the determinants of e-wallet acceptance. This study used a quantitative approach targeting the millennial’s e-wallet users. Research data were collected through online survey with google form and resulted in 145 respondents’ answers which were then analyzed using SmartPLS. Research findings revealed that risk was not significantly influence millennial’s interest in e-wallet usage. While ease of use and perceived usefulness were found to be significant predictors of e-wallet acceptance among millennials. Perceived ease of use has the greatest influence on e-wallet acceptance compared to other variables. This study offers some practical recommendations for e-wallet providers to better understand millennials preferences and fulfil their expectations.
国家哲学社会科学文献中心版权所有