其他摘要：The research objectives were to identify problems, strengths, weaknesses, and gaps and learn from what is digital marketing system working well and analyze the platforms and tools to build the capacity of individual and organizations to improve the design, implementation and evaluation of digital marketing management in Phetchaburi, Ratchaburi, Samut Sakhon, Samut Songkhram province. This research was the mixed method by quantitative and qualitative methodology. Sampling method for quantitative is simple random sampling about 331 samples and qualitative method is about 120. Tool for gathering data in the study is questionnaire and in-depth interview. The statistical values will be processed for descriptive statistic: frequency, percentage, mean, standard deviation. The results showed that capacity building on using Facebook Fanpage can build awareness, increase usage of social media, beauty, and attractiveness of media, good website content, using QR code on the product label to build awareness respectively. The respondents were agree with the content of the page creation, perception, suitable for approach.
