期刊名称：International Journal of Advanced Computer Science and Applications(IJACSA)
印刷版ISSN：2158-107X
电子版ISSN：2156-5570
出版年度：2021
卷号：12
期号：10
DOI：10.14569/IJACSA.2021.0121024
语种：English
出版社：Science and Information Society (SAI)
摘要：An effective marketing strategy is a method to identify the customers well. One of the methods is by performing a customer segmentation. This study provided an illustration of customer segmentation based on the RFM (Recency, Frequency, Monetary) analysis using a machine learning clustering that can be combined with customer segmentation based on demography, geography, and customer habit through data warehouse-based business intelligence. The purpose of classifying the customers based on the RFM and machine learning clustering analyses was to make a customer level. Meanwhile, customer segmentation based on demography, geography, and behavior was to classify the customers with the same characteristics. The combination of both provided a better analysis result in understanding customers. This study also showed a result that minibatch k-means was the machine learning model with the rapid performance in clustering 3-dimension data, namely recency, frequency, and monetary.
关键词：Customer segmentation; machine learning; business intelligence; data warehouse
