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文章基本信息

  • 标题:Providing health information via Twitter: professional background and message style influence source trustworthiness, message credibility and behavioral intentions
  • 本地全文:下载
  • 作者:Lars König ; Priska Breves
  • 期刊名称:Journal of Science Communication
  • 印刷版ISSN:1824-2049
  • 电子版ISSN:1824-2049
  • 出版年度:2021
  • 卷号:20
  • DOI:10.22323/2.20040204
  • 语种:English
  • 出版社:International School for Advanced Studies
  • 摘要:Since the COVID-19 pandemic hit the global community, politicians as well as scientists increasingly turn to Twitter to share urgent health information using various message styles. The results of our 2x2 between-subject experiment show that if a Tweet is written in lower-case letters, participants perceive the information source as more trustworthy. Furthermore, the information is perceived as more credible, and people are more willing to read the health information and share it via social media. Furthermore, scientists are perceived as possessing more expertise than politicians. However, politicians are perceived as possessing more integrity and benevolence than scientists.
  • 关键词:Health communication;Risk communication;Science and media
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