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  • 标题:“Cover your mouth and nose”: communication about health protection behaviors by role models in YouTube COVID-19 videos for children
  • 本地全文:下载
  • 作者:Jocelyn Steinke ; Carolyn A. Lin ; Tamia Duncan
  • 期刊名称:Journal of Science Communication
  • 印刷版ISSN:1824-2049
  • 电子版ISSN:1824-2049
  • 出版年度:2022
  • 卷号:21
  • DOI:10.22323/2.21030203
  • 语种:English
  • 出版社:International School for Advanced Studies
  • 摘要:YouTube videos offer a potentially useful vehicle for the communication of science, health, and medical information about COVID-19 to children. Findings from this research showed that primary characters appearing in children's educational YouTube videos about COVID-19 were most often adults, with about an equal number of men and women and few characters from diverse racial and ethnic backgrounds. Primary characters frequently demonstrated and modeled protective health measures. Adult expert characters (medical professionals and scientists) appeared to some extent in these videos. Directive discourse frames appeared most frequently, followed by the informative and persuasive discourse frames when communicating scientific and health information. Changes in the use of informative, directive, and persuasive frames before and after the U.S. Centers for Disease Control (CDC) announced guidelines on how to communicate about COVID-19 with children are explored.
  • 关键词:Health communication;Representations of science and technology;Science and media
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