期刊名称:Revista Brasileira de Casos de Ensino em Administração
印刷版ISSN:2179-135X
出版年度:2021
卷号:11
期号:2
语种:English
出版社:FGV-EAESP, RAE Publicações
摘要:Cross-border e-commerce is a modern phenomenon that has been growing fast. China, as the global e-commerce market leader, is exporting a large quantity of consumer goods abroad with its attractive pricing and great variety. However, although the Sino-Brazilian e-commerce market is growing fast, only the state-owned postal service company (Correios) has the privilege of tax exemption, thus holding back the cross-border e-commerce market to be developed by logistics tech startups. This teaching case elaborates the challenges in the logistics industry in Brazil and proposes discussions for the logistics tech startups.