摘要:The article aims to determine and analyze the regional image of the northern peoples of the Russian Empire at the end of the XIX century. The research materials are articles of the newspaper “Eastern Review”, which was considered one of the leading local print publications of its time. The main attention of the authors is focused on the publications of the ethnocultural topics of the newspaper, in particular, dedicated to the indigenous peoples of the North of the Russian Empire.The actual material of the study allows us to identify several main elements of the regional image of the peoples who inhabited the territory of Siberia at the end of the last century. These results were achieved during the qualitative content analysis of publications published in the “Eastern Review” issues in 1897.The authors consider the specifics of the functioning of the periodical press as a historical document of the epoch and its role in creating a regional identity. Unlike generally recognized documents, which are traditionally considered as historical sources – legislative and political documents, scientific works, etc., periodicals record trends and moods that are relevant to society. At the end of the XIX century, the Eastern Review was considered the "voice of truth" for a large number of the population of the Asian part of Russia, representing the local everyday life. The periodical press has always actively participated and is taking part in filling in the gaps in the regional history of culture, in this case, related to the life of the indigenous small-numbered peoples of the North of the Russian Empire at the turn of the XIX-XX centuries. Articles, notes and mentions of the northern peoples allow us to analyze not only the events recorded on the pages of the newspaper, but also the context in which they occur, the attitude of the authors of the newspaper publication and readers, which significantly reveals the regional image of the indigenous inhabitants of the territory of Siberia during this period.