期刊名称：RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação
印刷版ISSN：1646-9895
出版年度：2021
期号：42
DOI：10.17013/risti.42.62-77
语种：Portuguese
出版社：Associação Ibérica de Sistemas e Tecnologias de Informação (AISTI)
摘要：This article presents studies, theoretical currents and authors that are part of the current state of the art regarding communication / public relations and digital platforms. In a systematic review, using the Prisma methodology, it carries out a survey of academic articles, published in the period from 2015 to 2020, from two databases: Web of Science and Scopus. As a quantitative result, it is observed that studies related to communication departments do not represent even 1% of the total research related to digital platforms, technologies or information systems. The results covered the discussion on the concept of digital platforms, the digital transformation of communications departments, and the role of social media. They also demonstrate the predominance of studies related to the communication strategy in social media, focusing on the relationship between organizations and their audiences. New research should explore the management of information produced using digital platforms.
关键词：communication departments; public relations departments; digital platforms; social media; digital transformation
