期刊名称：RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação
印刷版ISSN：1646-9895
出版年度：2021
期号：44
DOI：10.17013/risti.44.50-66
语种：Portuguese
出版社：Associação Ibérica de Sistemas e Tecnologias de Informação (AISTI)
摘要：Electronic Word of Mouth and Social Commerce are actions in great development, together with online shopping. The purchase decision process involves research and knowledge of the product or service, so that other consumers' opinions are very important at that stage. The goal of the research is to identify the behaviour of the consumers online shopping and the influence of social media on that process. Data collection occurred through an online form. From the answers we can conclude that there is a relationship between the age group and the importance level given to the opinions of other consumers during the product choice process. It was also possible to identify that the female public tends to consider the opinions of other consumers very important for the purchase decision.
关键词：Electronic word of mouth; social commerce; e-commerce; social media marketing; decision making
